Color
Our colors are one of our most identifiable assets. Our customers and employees are familiar with NYCM Orange and it stands out from
its surroundings.
Primary Colors
The primary color palette should be used in the design of most corporate pieces, such as promotional materials and electronic media. These colors should also be used when applying the NYCM Insurance signature to stationary, signs, and forms.
"NYCM Orange"
Pantone 166
Hex: #E05206
RGB: 224, 82, 6
CMYK: 1, 74, 100, 0
"NYCM Gray"
Pantone 431
Hex: #5E6A71
RGB: 94,106,113
CMYK: 45,27,17,51
Secondary Colors
The secondary colors were chosen to allow the designer more flexibility in creating pieces of communication. However, they should be used in moderation so as not to subvert the primary corporate color.
Pantone 143 C
Hex: #F2B143
RGB: 242, 177, 67
CMYK: 4, 33, 85, 0
Pantone 7499 C
Hex: #FCF8CC
RGB: 252, 248, 204
CMYK: 2, 0, 25, 0
Pantone 7689 C
Hex: #2C99C9
RGB: 44, 153, 201
CMYK: 75, 25, 7, 0
Pantone 317 C
Hex: #AFE2E3
RGB: 175, 226, 227
CMYK: 30, 0, 12, 0
Pantone 7463 C
Hex: #022B42
RGB: 2, 43, 66
CMYK: 99, 77, 48, 50
Tertiary Colors
The tertiary colors were chosen to allow the designer more flexibility in creating pieces of communication. The tertiary colors are intended for accent only.
Pantone 7620 C
Hex: #C33127
RGB: 195, 49, 39
CMYK: 16, 95, 100, 6
Pantone 556 C
Hex: #6EA26D
RGB: 110, 162, 109
CMYK: 61, 18, 71, 2
Gradient
The NYCM Orange gradient is considered our primary gradient. It can be used as a background for header images, social media posts, or social favicon backgrounds.
Pantone 166
Hex: #E05206
RGB: 224, 82, 6
CMYK: 1, 74, 100, 0
Pantone 143 C
Hex: #F2B143
RGB: 242, 177, 67
CMYK: 4, 33, 85, 0
