Logo
The logo is an identifier of the company. It has been carefully and thoughtfully designed to be unique to NYCM Insurance. Therefore,
no attempt should be made to recreate it.
The NYCM Insurance logo consists of the letters NYCM (the logotype),
the stylized train (the icon), and the business category Insurance (the designator).
The logotype, icon, and designator are in a fixed relationship that must never be
altered, modified, or repositioned in any way. No other business category should
be substituted for the designator.
Logo Spacing
The logo should be surrounded with enough space to allow maximum recognition.
The NYCM Insurance logo must always be separated from competing text, images,
and graphics. The configurations on this page demonstrate the minimum clear space
required, as determined by the height of the "n" in the logo.
Full logo to clear space ratio: 20:27
Examples with commonly used logo sizes:
1.25" logo = 1.6875" clear space
2.5" logo = 3.375" clear space
5" logo = 6.75" clear space
8" logo = 10.8" clear space
10" logo = 13.5" clear space
​
Train Icon to clear space ratio: 2:4.68
Examples with commonly used icon sizes:
.25" icon = .585" clear space
1" icon = 2.34" clear space
3" icon = 7.02" clear space
Logo Scaling
Do not shrink the logo down to less than 1.25 inches wide,
and do not shrink the icon itself down to less than .25 inches
wide for color and black-and-white applications.
Logo Misuse
The appearance and style of the logo should remain consistent to
maintain the integrity of our logo. NYCM Insurance brand assets
should not be altered in any way; this includes changing colors,
dimensions, aspect, or adding additional elements.
Do not repeat the logo
in a close pattern.
Do not change the logo's
orientation.
Do not use unapproved
colors.
Do not outline the logo.
Do not use a drop shadow
behind the logo.
Do not skew or alter the
weight of the logo.
Do not use logo with
clashing colors.
Do not use 2-color logos
on dark backgrounds.
Do not use dark logo on background with little contrast.
Do not use 2-color logo
component in colors other
than the approved primary
color palette.
Do not separate logo
elements.
Do not change the
proportions of the logo.