Logo Sizing & Placement
The size and placement of the logo on merchandise depends on two variables: the type of imprint (screen print vs embroidery) and the item being printed on. For additional logo guidelines and use cases, visit the Logo section.
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The below examples are acceptable placement of the NYCM logo with their specific print type.
Screen Printing
Shirts

Left Chest- 2.5in Logo

Center Chest- 7in Logo

Women's Fitted Item
Center Chest- 4in Logo
Pants/Shorts

Left Leg- 6in Vertically
Embroidery
Shirts

Left Chest- 3in Logo

Sleeve- 3in Logo Horizontal
Pants/Shorts

Left Leg- 3in Logo Horizontal
Hats

Vertical Stitching-
Logo Front Left

Side Stitching-
Logo Front Center

Above the Closure
on Back Panel

Logo Front Center
Other items- Logo size varies by item

Coffee Mug

Lip Balm

Sunglasses

Pen

Pizza Cutter

Large Tumbler
Color Combinations
NYCM Insurance merchandise is available in a variety of colors and color combinations. When ordering NYCM merchandise, the NYCM logo should be in good contrast to the item color to remain visible. Whenever possible, merchandise should not be an orange and black color combination to show differentiation from local school districts.


Registration Mark
The registration mark in the NYCM logo signifies that the logo is a registered trademark with the US Patent and Trademark office.
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Any merchandise utilizing screen printing or ink should maintain the registration mark in the logo. The registration mark can be dropped in embroidered logos due to lack of clarity at a small size. If there is a question if the registration mark should be used, the NYCM Merchandise Specialist or Creative Team should be consulted.


Merchandise
NYCM merchandise standards ensure that all NYCM branded items promote our company and elevate brand awareness.