Illustration Breakdown
Our illustrations help make our brand approachable and relatable in a complex field like insurance. Our illustrations utilize our primary, secondary, and tertiary color palettes depending on the level of detail, however NYCM Orange is always prominent.
Foreground objects are the main focus, drawing the viewers attention into the illustration.
Orange border at the bottom of the illustrations is where the NYCM white logo and other text is placed and centered.
Background- is the setting or context that supports the foreground subjects, without taking attention away from the foreground. The negative space within the background is where the text headlines can be placed.
Using our primary, secondary, and tertiary color palettes with the NYCM orange being a focal point.
Examples
Illustration
At NYCM, we use illustrations to personify our
brand and educate our audiences by explaining
abstract ideas or tell a story without a lot of text.