Typography
At NYCM Insurance we use three fonts to present information and help build our brand. Always use these fonts when creating any communication representing NYCM. In general, you should specify type in upper and lower case, aligned left, ragged right.
Primary Font
Myriad Pro has been specific as the primary typeface for the NYCM Insurance brand as of 2024.
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The bold version of this font should be used primarily for headlines, while the regular version should be used for body copy text.
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Exceptions have been made for electronically generated documents such as letter texts, PowerPoint slides, and HTML fonts. Acceptable fonts also include Aptos and Arial if Myriad Pro is not available
Secondary Font
Century Schoolbook has been specified as the secondary/legal typeface for the NYCM Insurance brand.
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The bold version of this font should be used primarily for titles, while the regular version should be used for body copy text. The italic version should be used to emphasize words or phrases.
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Exceptions have been made for electronically generated documents such as letter texts, PowerPoint slides and HTML fonts. Acceptable fonts also include Times or Georgia if Century Schoolbook is not available.
Web Font
Trebuchet MS has been specified as the web typeface for the NYCM Insurance brand.
Ideal Stack
This is a sample paragraph in
Myriad Pro.
Here you will find all the information you need to know about the graphic you are reading.
This is a sample paragraph in
Century Schoolbook.
Here you will find all the information you need to know about the graphic you are reading.
This is a sample paragraph in Trebuchet MS.
Here you will find all the information you need to know about the graphic you are reading.
Example
The graphic below is an example of our fonts in an advertisement. Myriad Pro Bold would be used for the headlines, while Myriad Pro Regular is used for body text. Century Schoolbook would be used for the legal text of our address and contact information at the bottom.
Headline
Body Text
Legal Text