Voice & Tone
While our style of writing or word choice may vary, the voice of NYCM will always remain the same. We follow four principles to represent our brand and tell our story in all forms of communication:
Established
Our roots as insurance experts run deep: since 1899 NYCM Insurance
has protected what matters most to New Yorkers.
Put it into action:
• We write with authority and confidence because we are long-serving members of the insurance industry.
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• With over 125 years of experience, we're worthy of being trusted.
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• We know the communities we serve because we live in them ourselves.
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• We describe ourselves using words like "experts," "professionals," "team," and "proud."
Authentic
The same desire to support our neighbors upon which NYCM was founded continues to shine through our more than 950 employees. We love the communities and people that make New York State home.
Put it into action:
• We strive to make a personal, emotional connection.
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• We show compassion.
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• We use words like "genuine," "sincere," and "values" to maintain a human connection with our audience.
Caring
We express and demonstrate genuine care for people's well-being so that others have hope for a better tomorrow and the courage to persevere.
Put it into action:
• We are accepting.
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• We listen to understand, not just respond.
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• We empathize and put ourselves in other people's shoes.
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• We use words like "support," "foster," "empower," "nurture," and "volunteer" to remind our audience that we are here to help.
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Dependable
From the shores of the Great Lakes to the sprawling mountains of the Adirondacks, NYCM Insurance is stationed in four offices across the state to best serve New Yorkers for generations to come.
Put it into action:
• We are available 24/7 to support you.
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• We use our five core values and North Star to guide us in making the best decisions to represent NYCM.
• We use words like "steadfast," "unwavering," "reliable," and "stable" to let our audience know they can count on us.